001
Joined a 15-person martech agency
the delivery floor, not the strategy deck
Perkuto
002
Practice scales into a $75M division
Richard: PM → Senior Director, Program Management
$15M Adobe practice
003
PMO built from the ground up
Kate: Director of PMO — playbooks, governance, the team that made them stick
zero → org
004
Reporting platform: ten systems into one
a single source of operational truth leadership actually used
10 → 1
005
Billable hours, year over year
on the $15M practice
+20% · ~$2.0M
006
Utilization, in one year
three points — gained, then held
+3 pts · ~$600K
007
Mid-2025 — left to build Nova Path full-time
same problems, different surface area
one firm at a time